One of my favorite channels on YouTube is Colin and Samir. They are two YouTubers on a mission to break down principles of content creation for content creators.
They follow incredibly sensational trends (the D’Amelios, MrBeast, Squid Game, Khaby Lame, etc.) but they are not sensational people. Instead, they use explanatory journalism (think: Vox) to unpack exactly what it is that creators are doing a good job of, why they are going viral, and how that work sits on a whole spectrum of media creation from the pre-internet era to today. They are even-keeled individuals who are using quality information, not sensation, to gather a following. And though their following is moderate, their work is exceptional.
One of my favorite aspects of watching the chanel is observing the way they tailor their own content to follow the advice they put out.
For example, while watching them analyze MrBeast’s approach to retention on his chanel your attention is retained by the strategies Colin and Samir have adapted for that exact video. Beautiful.
They demonstrate that the creator economy is booming.
[Read more…]